Dan Price founded Gravity Payments when he was just 19 years old. His mission was--and is-- to help hard-working small business owners stay competitive against larger corporations by making credit card processing transparent, fair, and easy. Today, nearly 20,000 independent businesses across all 50 states trust Gravity as their processor.

Dan captured national attention in 2015 when he decided to raise the company's minimum salary to $70,000 a year. Although he's been criticized for what some consider his radical policies on pay and equality, Dan believes businesses have enormous power to promote social good, regardless of what industry they're in, by serving communities instead of shareholders and putting people over profits. His leadership has earned him many awards, most notably Entrepreneur Magazine’s “Entrepreneur of 2014” and the 2010 SBA “National Young Entrepreneur of the Year,” awarded to him by President Obama. He lives in Seattle and is the author of Worth It: How a Million-Dollar Pay Cut and a $70,000 Minimum Wage Revealed a Better Way of Doing Business, published in 2020.