Dan Price

Raised in rural Idaho, Dan Price founded Gravity Payments from his university dorm room at just 19 years old. His mission--which remains the core of Gravity to this day--was to help the thousands of hard-working small business owners who are consistently overcharged and underserved by their credit card processors.

Dan built his company on the values of honesty, integrity, and transparency instilled in him during his rural upbringing. These simple values have set Dan and his company apart from others in the industry, making Gravity the most trusted name in payments. Today, nearly 20,000 independent businesses across all 50 states trust Gravity to save them millions in fees and hours in frustration by making it easy for them to accept payments.

Dan captured national attention in 2015 when he decided to raise the company's minimum salary to $70,000 a year. Since then, he has become an outspoken advocate of income equality and, through speeches, articles, and media appearances, has consistently encouraged other business owners to take responsibility for the well-being of their employees. Although he's been criticized for what some consider his radical policies on pay and equality (Rush Limbaugh famously derided him as "socialist"), Dan believes businesses have enormous power to promote social good, regardless of what industry they're in, by serving communities instead of shareholders and putting people over profits. In 2019, Pulitzer-Prize-winning columnist Nicholas Kristof wrote in the New York Times that Gravity’s story provides “proof that capitalism can have a heart.”

Dan’s leadership has earned him many awards, most notably Entrepreneur Magazine’s “Entrepreneur of 2014” and the 2010 SBA “National Young Entrepreneur of the Year,” awarded to him by President Obama. In addition to these formal awards, Dan has been credited by other business owners who have decided to raise the minimum salaries at their own organizations. Dan lives in Seattle and is the author of Worth It: How a Million-Dollar Pay Cut and a $70,000 Minimum Wage Revealed a Better Way of Doing Business, published in 2020.