TikTok, Spotify, million dollar publishing deals, NFTs, Instagram, YouTube, DAOs, Twitter, Web3, AI, and the Metaverse. Does this seemingly endless array of new technology tools really help today's musicians get to where they want to go? Or are they just distractions from what has always been the bottom line -- crafting melodies and songs that touch the soul. VC and mega-music fan Bill Gurley shares his insights on the current music-tech landscape with Austin City Limits president Tom Gimbel.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tom Gimbel

Tom Gimbel

Austin City Limits

photo of Bill Gurley

Bill Gurley

Benchmark

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Type: Session
Level: Beginner
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Closed Captioned