Cut the Branding Bull – Weird, Wonderful, Wild Wins

Mar 12, 2022

11:30am – 12:30pm CT

The bullshit meter of consumers is higher than ever, and finding ways to cut through the noise has only gotten harder. So why do brands continue to play it safe creatively? Companies like WeTransfer and Meow Wolf have figured out how to build brands with empathy, humor, and a touch of weirdness at their cores. They've also put their values first and defined a new approach to elevate the work of creators and artists along the way. In this session learn how to leverage your brand personality and find unconventional ways to bring in new audiences.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Didi Bethurum
Didi Bethurum

Meow Wolf

photo of Kate Hutchinson
photo of Julia Shapiro
Julia Shapiro


photo of Tiffany Yu
Tiffany Yu


Primary Access
Music Badge
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Film Badge
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