The bullshit meter of consumers is higher than ever, and finding ways to cut through the noise has only gotten harder. So why do brands continue to play it safe creatively? Companies like WeTransfer and Meow Wolf have figured out how to build brands with empathy, humor, and a touch of weirdness at their cores. They've also put their values first and defined a new approach to elevate the work of creators and artists along the way. In this session learn how to leverage your brand personality and find unconventional ways to bring in new audiences.