A transformative shift towards immersive experiences now fuels an evolution of creation, ownership, engagement and monetization, offering a more inclusive, diverse & equitable ecosystem that amplifies underrepresented creators' voices and rewards fans in distinct new ways. These digital-first environments span storytelling, events and games & create incredible new opportunities for consumers, creators and existing business models. This panel invites you to step into the Metaverse with the enticing, fan-first entertainment of #Lustration, CEEK VR & Method Man’s #Mefaverse, explore the heightened value of immersive media content that’s redistributed to crypto powered communities & rewards a new generation of creators to redefine fandom, consumer behavior and culture.