#experiment2win

How To Grow with Experiment-Led Website Redesigns

Mar 15, 2022

3:00pm – 3:30pm CT

Recording: How To Grow with Experiment-Led Website Redesigns, Mar 15, 2022

Did you ever notice that today’s most successful companies never redesign their websites, but the sites do change over time?

Learn how companies like Netflix, Amazon, and Google use iterative website experimentation as a core growth strategy to learn exactly what customers want — essentially, redesigning their sites over time. The redesign becomes a proven source of revenue growth.

Join Chris Neumann, CEO of Cro Metrics, to learn how to apply these winning strategies. Hear insights and lessons from work with Doordash, Calendly, Allbirds and others.

See how it works from start to finish as Lily Ross, Director of Product Management at A Place For Mom, gives an in-depth look at how a quick pivot from a traditional redesign approach, to an experiment-led one, drove enormous growth.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Chris Neumann

Cro Metrics

Lily Ross

A Place For Mom

This event will be in person

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Short Form

Type:

Session

Track:

Advertising & Brand Experience track sponsored by WeTransfer

Level:

Advanced

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