How To Grow with Experiment-Led Website Redesigns

Mar 15, 2022

3:00pm – 3:30pm CT

Did you ever notice that today’s most successful companies never redesign their websites, but the sites do change over time?

Learn how companies like Netflix, Amazon, and Google use iterative website experimentation as a core growth strategy to learn exactly what customers want — essentially, redesigning their sites over time. The redesign becomes a proven source of revenue growth.

Join Chris Neumann, CEO of Cro Metrics, to learn how to apply these winning strategies. Hear insights and lessons from work with Doordash, Calendly, Allbirds and others.

See how it works from start to finish as Lily Ross, Director of Product Management at A Place For Mom, gives an in-depth look at how a quick pivot from a traditional redesign approach, to an experiment-led one, drove enormous growth.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Chris Neumann
Chris Neumann

Cro Metrics

photo of Lily Ross
Lily Ross

A Place For Mom

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge