How Unlocking Authenticity Drives Business Growth

Mar 16, 2022

4:00pm – 5:00pm CT

In today’s cultural climate, unlocking authenticity is key to creating content that engages Black audiences globally and makes a scalable impact. Understanding this concept is critical to establishing brand credibility and longevity.
Join Sean Combs’ Executives Chief Brand Officer Deon Graham of Combs Enterprises and CEO Detavio Samuels of REVOLT as they unpack the levels of authenticity and how to leverage it to drive growth.
During this session, they will also discuss how their personal paths have helped them discover purpose, why their branding style is rooted in Black culture, and how they have attracted big brands to build and invest in platforms that continue to elevate Black voices globally.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Deon Graham
Deon Graham

Combs Enterprises

photo of Detavio Samuels
Detavio Samuels


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