The Anatomy of an Authentic Brand

Mar 14, 2022

2:30pm – 3:30pm CT

72% of U.S. consumers want to buy from companies that reflect their values, according to a recent study. But as the values of Americans and global citizens continue to evolve and splinter, how can brands root themselves in and embrace core values while remaining flexible enough to reflect culture and a diversity of perspectives? MODERATOR leads a discussion with DoorDash CMO Kofi Amoo-Gottfried, NASCAR and 23XI’s Bubba Wallace, and NBA CMO Kate Jhaveri to discuss their perspectives on building authentic brand partnerships, creating campaigns that are both relevant and rooted in shared values, and how brands can embrace their core values while remaining flexible enough to react to culture.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kofi Amoo-Gottfried
photo of Michelle Castillo
photo of Kate Jhaveri
Kate Jhaveri

National Basketball Association (NBA)

photo of Bubba Wallace
Bubba Wallace

Nascar, 23xi

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