How often do brands truly spark your curiosity or fill you with wonder? Long-time SXSW speaker Jon Burkhart’s thinks his Dynamic Difference Theory (DDT) can help. For this wrestling-inspired Battle Royale talk, Jon & co-conspirator Lizi Hamer will explore some dangerous ideas, smash some status quos & make some real-time discoveries with you. They’ll come armed with “kinetic content” from the 41 countries they’ve worked in. Will it be Jon’s Slovakian beer's hockey stadium stunt or Lizi’s Guatemalan high-speed sneaker storytelling? Or maybe Lizi’s ‘shameful’ Brazilian goalkeeper’s scroll-in-goal vs. Jon’s NASCAR NFL Super-Newsjack On Twitch? Which stood out? Which won more fans? You decide as you explore how those who truly embrace different win bigger, grow faster and have more fun.