Brandemonium: Daring Brands To Do Different & Win

Mar 14, 2022

4:00pm – 5:00pm CT

How often do brands truly spark your curiosity or fill you with wonder? Long-time SXSW speaker Jon Burkhart’s thinks his Dynamic Difference Theory (DDT) can help. For this wrestling-inspired Battle Royale talk, Jon & co-conspirator Lizi Hamer will explore some dangerous ideas, smash some status quos & make some real-time discoveries with you. They’ll come armed with “kinetic content” from the 41 countries they’ve worked in. Will it be Jon’s Slovakian beer's hockey stadium stunt or Lizi’s Guatemalan high-speed sneaker storytelling? Or maybe Lizi’s ‘shameful’ Brazilian goalkeeper’s scroll-in-goal vs. Jon’s NASCAR NFL Super-Newsjack On Twitch? Which stood out? Which won more fans? You decide as you explore how those who truly embrace different win bigger, grow faster and have more fun.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jon Burkhart

TBC Global Limited

Lizi Hamer

Octagon

This event will be in person

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Presentation

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Session

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Advertising & Brand Experience track sponsored by WeTransfer

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