Formula 1 is the pinnacle of motorsport technology and is experiencing a sharp increase in popularity in the United States. Last season the Formula 1 United States Grand Prix in Austin had the largest 3 day crowd in Formula 1 history with 400,000 in attendance. Speed City is the voice of Formula 1 in the US, with a popular F1 podcast and the production of their official F1 pre and post race radio broadcasts on the ESPN Xtra channel on SiriusXM radio - heard across the US and Canada. Join them on the SXSW Podcast Stage and hear why F1 is the fastest growing sport in the US.