The Growth of Formula 1 in the United States

Mar 15, 2022

4:00pm – 5:00pm CT

This event is open to the public. If you do not have a badge, please be prepared to show proof of vaccination or a recent negative Covid-19 test for entry.

Formula 1 is the pinnacle of motorsport technology and is experiencing a sharp increase in popularity in the United States. Last season the Formula 1 United States Grand Prix in Austin had the largest 3 day crowd in Formula 1 history with 400,000 in attendance. Speed City is the voice of Formula 1 in the US, with a popular F1 podcast and the production of their official F1 pre and post race radio broadcasts on the ESPN Xtra channel on SiriusXM radio - heard across the US and Canada. Join them on the SXSW Podcast Stage and hear why F1 is the fastest growing sport in the US.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Mario Andretti
photo of Jonathan Green
Jonathan Green

Speed City Broadcasting

photo of Les Kiser
Les Kiser

Speed City Broadcasting

photo of Jon Massengale
Jon Massengale

Speed City Broadcasting

Primary Access
Free to the Public