Doodles is a joyful collection of 10,000 NFTs co-founded by digital artist Burnt Toast and Web3 pioneers Evan Keast and Jordan Castro. Doodles' inclusive characters, colorful world, and passionate community––combined with its innovative roadmap––make this a Web3 brand to watch. In this panel, Doodles founders and Celine Joshua, EVP Commercial Innovation at Universal Music Group, will discuss a range of topics, including how to harness the power of community-driven ideation, and how blockchain technology and token-based economies will shape the next generation of media, entertainment and technology brands. Moderated by Julian Holguin, president, Billboard.