Building A Next-Generation Brand

Mar 12, 2022

2:30pm – 3:30pm CT

Doodles is a joyful collection of 10,000 NFTs co-founded by digital artist Burnt Toast and Web3 pioneers Evan Keast and Jordan Castro. Doodles' inclusive characters, colorful world, and passionate community––combined with its innovative roadmap––make this a Web3 brand to watch. In this panel, Doodles founders and Celine Joshua, EVP Commercial Innovation at Universal Music Group, will discuss a range of topics, including how to harness the power of community-driven ideation, and how blockchain technology and token-based economies will shape the next generation of media, entertainment and technology brands. Moderated by Julian Holguin, president, Billboard.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jordan Castro
photo of Julian Holguin
photo of Celine Joshua
photo of Evan Keast
Evan Keast


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