Matching Pants & Jacket: Aligning Creative & Business

Mar 13, 2022

11:30am – 12:30pm CT

Does your hero’s journey match your launch schedule? Does your world-building match your platform choice? Does your game genre match your monetization model? It turns out, there are ways to supercharge the collaboration between the disparate franchise disciplines. These questions and more are put to a panel of award-winning transmedia product leaders.

Hear how a sprawling sci-fi epic gets squeezed into a free mobile game. How a pixel-rendered hedgehog become a movie star. How an indie card game thrives among entertainment behemoths. Money has been made, and the fans have been thrilled in the process.

Come and hear the tips & tricks, the mistakes, and successes – where business, tech and creative direction combine – straight from producers, directors and executives who are shepherding blockbuster franchises today.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Colin Foran
photo of Leah Hoyer
Leah Hoyer

Wizards of the Coast

photo of Dmitri Johnson
Dmitri Johnson

Story Kitchen

photo of Don Norbury
Don Norbury


Primary Access
Music Badge
Platinum Badge
Film Badge
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