Going Global: How Esports is Taking Over the World

Mar 15, 2022

4:00pm – 5:00pm CT

The esports viewing audience is projected to grow to 577.3 million by 2024. As gaming goes cross-platform with the emergence of mobile and cloud to help democratize access to competitive play, esports popularity will only continue to surge. And with the demand for accessible content from new-entry gamers increasing globally – especially in areas like LATAM, Southwest, and Southeast Asia – there is an exciting opportunity for brands to quickly gain market share, further accelerating this growth. Join us for an insider’s look from some of the key players in the world of esports and hear what they think it takes to foster passionate communities.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kelly Chiew
Kelly Chiew


photo of Olly Emery
Olly Emery

Gamesquare Esports Inc

photo of Shannon Liao
Shannon Liao

The Washington Post

photo of Jean Ortega
Jean Ortega

Loud Esports

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge