The esports viewing audience is projected to grow to 577.3 million by 2024. As gaming goes cross-platform with the emergence of mobile and cloud to help democratize access to competitive play, esports popularity will only continue to surge. And with the demand for accessible content from new-entry gamers increasing globally – especially in areas like LATAM, Southwest, and Southeast Asia – there is an exciting opportunity for brands to quickly gain market share, further accelerating this growth. Join us for an insider’s look from some of the key players in the world of esports and hear what they think it takes to foster passionate communities.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kelly Chiew

Kelly Chiew

ByteDance

photo of Olly Emery

Olly Emery

Gamesquare Esports Inc

photo of Shannon Liao

Shannon Liao

The Washington Post

photo of Jean Ortega

Jean Ortega

Loud Esports

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About
Format: Panel
Type: Session
Track: Game Industry
Level: Intermediate