Featured Session: Branding Through the Senses: See, Smell, Taste, Hear & Touch

Mar 16, 2022

2:30pm – 3:30pm CT

In a world where people are bombarded with 10s of thousands of brand messages a days, how do they cut through the clutter? Mastercard Chief Marketing and Communications Officer and Best-Selling Author of Quantum Marketing Raja Rajamannar has the answer: Engage consumers through their senses. Whether it be music, fragrance, dessert or texture, our senses strengthen the way we engage with the world around us.

Join Raja as he reveals the brand's next journey into the innovative multisensory approach. Learn how multisensory marketing paired with a consumer-first mindset is the way forward for brands to maintain authentic customer relationships as we head into what Raja calls the “fifth paradigm of marketing."

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Raja Rajamannar


This event will be available online

This event will be available on demand on Friday, March 18th 2022 at 10:00am CT

This event will be available with closed captioning


Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
SXSW Online

Featured Session




Advertising & Brand Experience track sponsored by WeTransfer