Future of Gaming Partnerships: Authentic Co-Creation

Mar 12, 2022

11:30am – 12:30pm CT

The gaming world is inundated with collaborations and partnerships limited by a simple logo placement and/or likeness, but what happens when you work with a prospective partner with a true passion for the game and let them ‘geek out’ about it with the community? You create something meaningful and unique that could only come about from a genuinely shared perspective. Co-creation is a higher commitment than the typical, standard “collaboration,” and it produces something much more authentic and meaningful for the discerning members of any community.

Tone Hoeft and Ali Miller, the creative minds behind some of VALORANT’s biggest moments, will showcase how Riot is transforming the partnerships space as seen in VALORANT’s first audio-driven skin line co-created with world-renowned DJ Zedd.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Tone Hoeft
Tone Hoeft

Riot Games

photo of Ali Miller
Ali Miller

Riot Games

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