Audio Up produces several top podcasts focused on music discovery. They work with top talent (actors, writers, directors etc.) to create, write and produce innovative content that features original music, performed by some of today’s top selling artists (Machine Gun Kelly, 24kGoldn, Miranda Lambert, Lindsey Ell etc.). The company is bringing music, brands, and storytelling under one umbrella, envisioning a world of infinite audio based entertainment where every single song, podcast, and audio marketing asset becomes a new and innovative form of IP. This panel will uncover the lessons learned in producing these podcasts and will give attendees valuable insights about the most effective strategies to help the consumers of today (and tomorrow) find the music that matches their tastes.