With more than 11M Americans getting pets during the COVID-19 pandemic, the $100B pet market is booming. Morgan Stanley predicts that it will nearly triple to $275B by 2030. The pandemic pet boom coalesced with an ongoing trend in which the role of dogs in the household has shifted to be more of a family member than a possession. Monocle Magazine’s Ed Stocker describes, “You can almost chart the change of position in the family that a dog has had during the last 40 years by where it has slept. It has gone from the shed to the kitchen or utility room to, for a younger generation of owners, the bedroom.”
Join us for a session on trends in the shifting pet-owner relationship and what the future of the pet market holds, along with cultural, economic, and policy implications.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.