With more than 11M Americans getting pets during the COVID-19 pandemic, the $100B pet market is booming. Morgan Stanley predicts that it will nearly triple to $275B by 2030. The pandemic pet boom coalesced with an ongoing trend in which the role of dogs in the household has shifted to be more of a family member than a possession. Monocle Magazine’s Ed Stocker describes, “You can almost chart the change of position in the family that a dog has had during the last 40 years by where it has slept. It has gone from the shed to the kitchen or utility room to, for a younger generation of owners, the bedroom.”
Join us for a session on trends in the shifting pet-owner relationship and what the future of the pet market holds, along with cultural, economic, and policy implications.