Why Relatability Matters in Media

Mar 11, 2022

11:30am – 12:30pm CT

We all want to see ourselves onscreen — and nowhere is this more evident than the current media landscape. How do we tell profoundly human stories across all platforms that will make people say, "It me"? Led by editor and founder of Reductress, Sarah Pappalardo, we'll delve into how diversity of all kinds is integral to creating relatable, compelling content, and tricks for inspiring, creating and curating relatable content — from building a room of creatives to adding context and structure that helps communicate your idea, we'll talk through exactly how we can execute big ideas that speak to highly personal experiences across race, gender, ability, and life experience.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Meena Harris
Meena Harris

Phenomenal Media

photo of Sarah Pappalardo
photo of Lauren Ashley Smith
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