Digital “da Vincis”: Reshaping Brand Storytelling

Date TBA


Marina Amaral

Sutu Eats Flies


René Pinnell


Leonardo Da Vinci was one of the most prominent brand storytellers of his time. His renowned “Last Supper”, commissioned by the Duke of Milan, depicts a famous Biblical scene. Yet one detail remains little-known. Jesus and the Twelve Apostles Leonardo depicted wear "modern dress" that the people of Milan & the Duke himself would have worn at the time. It is done so that the people interacting with the painting would see the Biblical characters as relevant.
The relevance that Leonardo worked with is the very same factor driving brands to tell stories in the digital era 500 years later. Our panel will unite diverse artists and producers working with MR, VR, AR, NFT art, digital colorizations to explore how brands can connect with their audiences through innovative storytelling.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Beginner