The Music Landscape for Ad Agencies + Brands

Mar 18, 2022

2:30pm – 3:30pm CT

Recording: The Music Landscape for Ad Agencies + Brands, Mar 18, 2022

Ever wondered what the differences between licensed and original music are? Or what the benefits are for creating bespoke music versus finding an existing song for a project? In this session, leading music supervisors, creative agency executives and creative directors will walk audiences through a real-world case study of the music licensing process from agency brief to execution. The panelists will provide a first-hand look at the impact of a commercial license, from streams to social following to show attendance, while diving into what a brand sounds like, who curates the brand sound, who signs off on it and what the overall execution looks like. They will also drill into financial aspects and ownership rights - providing a snapshot of the whole landscape.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Johanna Cranitch


Todd Porter

Hated Industries

Elijah B. Torn


Primary Entry
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry
Film Badge
Interactive Badge