From classical sculptures to street art, some of the world’s most brilliant creative work has resulted from artists collaborating with businesses. It’s a symbiotic relationship as old as time (or at least the Renaissance). When done with integrity, it can result in creative work that shifts cultural norms and impacts millions. When done wrong, it can demean and devalue artists the world over.
Artists’ impact on marketing will only continue to grow as new digital platforms become canvases with more reach (looking at you, NFTs). So how can brands and artists get it right? Hear from celebrated artist Shantell Martin and Chief Creative Officer of Critical Mass, Val Carlson, on how these partnerships can shape the future of creativity and culture while driving tangible industry change.