Presented by Porsche

Vision Gran Turismo: Designing a Sports Car for the Virtual World

Mar 14, 2022

5:00pm – 6:00pm CT

Finding popular brands in games is nothing new. From Cyberpunk to Gran Turismo, many iconic products can be found in the gaming world. With the Vision Gran Turismo Porsche’s design studio and Polyphony Digital went a step further. For the first time in its history, Porsche designed a sports car exclusively for the virtual world. But how does the design and development of a car differ from the real to the virtual world? How can you translate the characteristic driving experience from the street to the screen? Let the experts tell you more.

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