11am - 2pm
How To Make A Profit While Making A Difference? UK advertising returns to SXSW to discuss how advertising and creative technology can help us meet key global challenges. Do drop by and join the conversation!
2pm - 5:45pm
There has never been anything like UNBOXED, a programme of ten major multi-site and digital creative projects that share new ideas and possibilities for the future, shaped across science, technology, and the arts. Join us for an afternoon of discovery with pioneering cross-sector creatives exploring new innovations in multimedia public engagement, taking audiences from the depth of consciousness to the far reaches of the solar system. www.unboxed2022.uk
8pm - 12am
The British Music Embassy Opening Night invites all SXSW badge holders to join us for an evening of live music and networking. Hosted by Department of International Trade.
Eliza Shaddad (8pm), George Riley (8.50pm), Ferris & Sylvester (9.40pm), Walt Disco (10.30pm)
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.