Presented by Neon Gold

REI AMI

Mar 17, 2022

12:35am – 1:05am CT

Empire Control Room

This performance is part of the showcase that starts on Wednesday, March 16at Empire Control Room

REI AMI, the self-proclaimed "Hello Kitty with a Knife," has seen incredible success achieving over 181 million global streams to date, 233 million YouTube views, and a social following of 282K fans from 100 countries. After quitting her office job to move to Los Angeles to pursue music full time, in under a year she saw multiple songs hit over a million streams each and attracted attention from the likes of Billie Eilish, YUNGBLUD, Travis Barker, Charli XCX, and Mason Ramsey.

Born in South Korea and raised in Maryland, REI AMI commanded herself into the spotlight in 2019 with the release of her three multi-faceted debut singles "MAKE IT MINE,” “DICTATOR,” and “SNOWCONE.” REI AMI continued to make waves in 2021 when she unleashed her highly praised debut mixtape FOIL and went on her first-ever tour as direct support for Tinashe.

A vast background of sensibilities, REI AMI is a chameleon in every sense and unafraid to say exactly what’s on her mind. With new music on the way incorporating elements from indie, hip-hop, to bedroom pop and every genre in between, she is poised to continue her rapid rise to stardom in 2022 and beyond.

Pop music isn’t ready for what’s coming next.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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About
From:
Maryland, MD
Genre:
Subgenre:
Alternative