Presented by Nancy Coplin/Loro Mgmt/Milam & Green

Primo the Alien

Mar 17, 2022

1:00am – 1:55am CT

Saxon Pub

This performance is part of the showcase that starts on Wednesday, March 16at Saxon Pub

Primo the Alien is an Austin-based pop artist creating contemporary electro-pop laced with 80s-inspired nostalgia. A multi-instrumentalist and producer, Primo’s style defies the bounds of traditional genres, serving modern tracks drenched in otherworldly futurism with a retro edge. Using a sharp wit and humor, Primo charms and disarms listeners just before letting loose her signature, powerhouse vocals. Singing with urgency, from the gut, Primo hits notes so high, you’ll wonder if she’s hiding a soprano sax in her throat. Her fearlessness, unrelenting intensity, and eccentric bravado are balanced with levity, effervescence, and imagination, delivering a musical punch that is as undeniable as it is needed. In a sea of strobe-light pretenders, Primo the Alien is a disco ball ablaze.

Primo the Alien is a 2022 Austin Chronicle "Best Pop Artist” nominee and was billed alongside Billie Eilish, Miley Cyrus, and Doja Cat at the 2021 Austin City Limits Music Festival. Her most recent release, “Heart on the Run,” reached #1 on the Bandcamp pop charts and landed several Spotify editorial playlists. She is currently working on a full-length album to be released later this year.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Secondary Access
Music Festival Wristband
Artist Wristband
Film Badge
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Austin, TX