Presented by The Color Agent

Kaien Cruz

Mar 20, 2022

12:15am – 12:35am CT

Swan Dive

This performance is part of the showcase that starts on Saturday, March 19at Swan Dive

Kaien Cruz is a 23 year-old Pop, R&B singer/songwriter from a small town on the Eastern coast of South Africa. Their career jump-started after recording their first single ever ‘Love Me In The Dark’, quickly rising into the top charts and getting nominated for Song of the Year at the South African Music Awards.
Rushing into the spotlight, Kaien had their debut performance in front of 90,000 people opening for Justin Bieber’s Purpose Tour. Inspired and determined, they found a way to Los Angeles, where they since found management, signed to CAA, and independently released their long-awaited EP ‘Demos For Ransom’.
Since the release, Kaien has soared back into the limelight, performing in some of the world’s most celebrated venues in their first ever North American Tour. They are currently set to perform at some of the biggest festivals in 2022.
Being sought out by every major label, Kaien Cruz is simultaneously championing for artists to retain creative control by utilizing all of the tools Web3 & the dynamic crypto space have to offer.
Cruz hopes to uplift, encourage & elevate a more forward-thinking, mixed generation in music, entertainment & tech.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Secondary Access
Music Festival Wristband
Artist Wristband
Film Badge
Interactive Badge
About
From:
Pietermaritzburg, SOUTH AFRICA
Genre:
Subgenre:
R & B