credit: Courtesy of Apple

They Call Me Magic

Mar 13, 9:00am CDT – Mar 15, 9:00am CDT

(48 hours)

All In-Person Episodic Premiere screenings will be followed by an extended Q&A with select cast & crew.

The four-part docuseries explores the remarkable accomplishments and global impact of Earvin “Magic" Johnson’s life, both on and off the court. From his humble beginnings in Lansing, Michigan to becoming a five-time NBA champion with the Los Angeles Lakers, he changed the conversation around HIV and transcended into a community activist and successful entrepreneur. Featuring never-before-seen footage and interviews with Magic, powerhouses from business and politics, and those in his inner circle, the series offers an unprecedented look at one of sport’s all-time greats.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Director

Credits

Director:

Rick Famuyiwa

Executive Producer:

Jordan Fudge, Jeremy Allen, Bryn Mooser, Christina McLarty Arquette, Rafael Marmor, Christopher Leggett, John Terzian, Brian Toll, Christina Francis, Rick Famuyiwa

Cinematographer:

Rachel Morrison

Editor:

Monique Zavistovski, Derek Doneen

Production Designer:

Scott Falconer

Principal Cast:

Earvin "Magic" Johnson

Additional Credits:

Co-Executive Producer: Zoe Morrison, Co-Executive Producer: David Arquette, Co-Executive Producer: Kathryn Everett, Supervising Editor: Will Znidaric, Producer: Andre Cleveland

Contact

Distributor:

Apple TV+
e_lowrey@apple.com

Public Film Contact:

Erin Lowrey
Apple TV+
e_lowrey@apple.com

Publicity Contact:

Erin Lowrey
e_lowrey@apple.com
e_lowrey@apple.com

This event will be available online

Details

Primary Entry:
Music Badge
Platinum Badge
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SXSW Online
Format:

Episodic

Type:

Screening

Track:

Episodic Premieres

Year:

2022

Premiere Status:

World Premiere

Genre:

Documentary

Screening Section:

Episodic Premieres

Screening Category:

Episodic

Country:

United States

Language:

English

Runtime:

61 mins

Availability:

United States

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