This film’s Online Screening is available in the United States Only and requires an RSVP. Once you’ve secured your RSVP, watch this film starting at 9am CT on Monday, March 14, 2022 through 9am CT on Wednesday, March, 2022, here on this page or on the SXSW TV app. Learn how to RSVP for SXSW Online Screenings: https://www.sxsw.com/how-to-rsvp-for-sxsw-online-screenings/

Los Angeles luthier, Reuben Cox, channels his inner instinct and artistic intuition in creating unique, custom guitars sought after by some of rock’s biggest and most respected artists. Featuring words of wisdom and pontification from musical legends like Jackson Browne, Carrie Brownstein, Aaron Dessner of The National, Jim James, Andrew Bird, Perfume Genius, among others, we talk songwriting, the human experience, and connecting with the human collective. Reuben’s guitars have been described as “Excalibur” for unlocking musicians’ creativity, enabling them to create music that connects with hearts and souls around the world.