The Paramount and Stateside Theatres have a Clear Bag Policy. Clear bags should not exceed 14"x12"x6" (35x30x15cm) in size. SXSW Registrant bags – received at Registration badge pickup – will be allowed. Visit Attendee Services Hub for more information: https://www.sxsw.com/attendee-services/

Los Angeles luthier, Reuben Cox, channels his inner instinct and artistic intuition in creating unique, custom guitars sought after by some of rock’s biggest and most respected artists. Featuring words of wisdom and pontification from musical legends like Jackson Browne, Carrie Brownstein, Aaron Dessner of The National, Jim James, Andrew Bird, Perfume Genius, among others, we talk songwriting, the human experience, and connecting with the human collective. Reuben’s guitars have been described as “Excalibur” for unlocking musicians’ creativity, enabling them to create music that connects with hearts and souls around the world.