Flores

Raised in the Chihuahuan desert of El Paso, Texas, she grew up within the Tigua Indian Reservation that sits tucked away in what is the city’s oldest district.
The daughter of an activist mother who led the border movement “Ni Una Mas” (Not One More) on behalf of “La Muertas de Juarez” against the continual violence toward women in Mexico and South America. She was taught well by the matriarchs before her. “My mother was a single mother, and her mother’s mother, they were born swinging” she says. Flores’ project is a testament to the power of women overcoming immeasurable obstacles and the tenacity to stay true to your vision
Having released four songs independently, amassing over 9 million streams on Spotify alone, with Pigeons and Planes calling her “the future of RnB, and making it look easy.” Flores has spent 2020 crafting her debut project. Touching on themes of immigration, cultural identity, colonization, and gender roles. Her music tackles the issues at the forefront of modern America and speaks for an often forgotten demographic.
Unwavering social messages and a voice to match, Flores aims to touch the hearts of people like her.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Flores

Mar 15, 2022
7:30pm — 8:00pm
Presented by
Cosmica Artists
About
From:
El Paso, TX
Genre:
Subgenre:
Alternative
Professional Connections
Flores is seeking the following:
  • Brand Partnership
  • Booking Agent - Worldwide
  • Publishing
  • Sync/Music Supervisors