Sugaray Rayford

Sugaray Rayford returns with In Too Deep, the follow up to his 2020 Grammy® nominated Somebody Save Me, an album which also earned Rayford two major Blues Music Awards for B.B. King Entertainer and Soul Blues Male Artist of the Year (2 straight years).

Recorded with Producer Eric Corne (John Mayall), In Too Deep combines classic soul melodies with funky R&B grooves and raw blues power, mashed up with modern sensibilities. The album takes on issues, such as PTSD, civil rights and social justice. With vibrantly detailed arrangements tailored to showcase Rayford’s deft portrayals and interpretations, In Too Deep is a poignant album that seeks to inspire and uplift.

Albumism described Rayford as having “a sound that’s undeniably fresh and inspired,” while PopMatters declared it "will appeal to fans of Gary Clark Jr. and Chicano Batman." At his core, Sugaray Rayford is a galvanizing uniter. His live shows are a party. Some conversations may be had, and some self-reflection may occur, but at the end of the day, people leave feeling a sense of joy and togetherness.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Sugaray Rayford

Mar 17, 2022
8:25pm — 9:05pm
Presented by
Mint Talent Group
About
From:
Tyler, TX
Genre:
Subgenre:
Americana
Professional Connections
Sugaray Rayford is seeking the following:
  • Brand Partnership
  • Gear Endorsement
  • Publishing
  • Sync/Music Supervisors