Poppy Ajudha

Poppy Ajudha epitomises the uniquely diverse musical culture that exists in London. Her South London born, St. Lucian-British background, the scene she has grown up in, and the musicians and creatives she regularly works with have all been pivotal in the forward thinking, socio-politically aware unique blend of Soul, R&B, Jazz and Pop that she is creating.

Her releases have seen her rack up over 20million streams, tour the UK and Europe, featur on tracks from Tom Misch and Moses Boyd, garner a number of famous fans including Jorja Smith, Anderson Paak, Michaela Coel, Kamasi Washington & Lianne La Havas. She appeared on Barack Obama’s best of the year playlist, has been nominated for 2x UK MVAs and won Soul Act Of The Year at Jazz FM awards. Her tracks have been heavily supported across the BBC radio network, college radio in the US and others around UK and Europe and she has been featured across The Evening Standard, Metro, Dazed, Vogue, The Fader, Complex, Wonderland and more!

Unafraid to stand up for what she believes in, her lyrics speak of the feminism, colonialism, gender politics, current social issues and more that she studied and grew up with.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Genre: R & B
Subgenre: Jazz
From: London, UK-ENGLAND