credit: Frances Carter

Artist/producer CHAII is the ultimate DIY artist. CHAII’s creative vision was apparent on debut EP Lightswitch; a visual collection showcasing sounds and footage from Oman to Joshua Tree. The 6-track release includes title track 'Lightswitch', featured in EA Sports’ FIFA 21 Soundtrack, ‘Nobody Know’ which recently launched Apple’s brand new iPhone 12 + featured in Netflix Original film ‘The Old Guard’ starring Charlize Theron, and debut single ‘South’, featured in Tony Hawk’s Pro Skater soundtrack + Italian fashion brand FENDI’s global online FENDIVA campaign. CHAII was announced as the first ever NZ Spotify RADAR artist; a global emerging artist program which helped launch the careers of international stars such as Lauv, King Princess and Jorja Smith.

CHAII’s dynamic multicultural blend of influences not only brings listeners into her world, but also digs deep into the roots of her Persian background. Born in Iran where music was a big part of her culture she showed a lot of interest in creative outlets, by the time her family moved to New Zealand when she was eight years old, that interest had bloomed into an obsession and now a full time life of making music.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Subgenre: Electronic
From: Auckland, NEW ZEALAND