Katie Soo

Katie Soo is an award-winning global media and tech marketer with a proven track record for breaking trends, forging new technology partnerships, and launching large-scale, disruptive business models and brands.

Soo, Senior Vice President of Growth Marketing for HBO Max currently oversees growth marketing for WarnerMedia’s direct-to-consumer platform, HBO Max. Her areas of focus include media, subscriber acquisitions, consumer engagement, digital campaigns, social media and audience development, partner marketing, and retention strategies.

Since the launch of HBO Max, Soo helped HBO/HBO Max domestic subscribers grow from 33 million to 41.5 million as of the end of 2020, with total subscribers already passing AT&T’s projected figure for 2022. The 8.5 million increase is a larger growth in subscribers than the past 10 years combined. She launched a fresh approach to editorial marketing by leveraging human curation and on-channel marketing to directly impact media strategy and audience development efforts for HBO Max. Under her leadership, she helped build a core growth engine that enabled end to end consumer marketing, powering subscriber growth through break-through media campaigns, social stunts, and a reimagined editorial experience.

With a core knowledge of digital transformation across growth, creative, audience, storytelling, and technology initiatives, Soo previously served as Head of Marketing at Warner Bros. Digital Networks where she led marketing efforts across the WBDN portfolio. Before her work at WB, Soo held senior positions at both Fullscreen Media and Hulu. She was also an early hire at Dollar Shave Club, where she built the marketing roadmap to shape the subscription business model for years to come.

Soo is actively involved in startups, serving as an advisor to a handful of companies like Oura, Neuro, and Big Island Coffee Roasters, and a mentor for startup founders. She has received numerous accolades from Promax, Webbys, Digiday and the Shorty Awards for her work in both creative storytelling and digital products. Most recently she was recognized on Ad Age’s “40 Under 40,” PR Week’s “The Innovation 50” and Cynopsis Digital’s “It” lists, and was named on Goldhouse’s A100 list honoring the most impactful Asians in culture.

Soo is a West Coast native and sits on the Advisory Board for both Pinterest and California State University Entertainment Alliance. She’s also Co-Chair of Asia Society Southern California and serves as a member of Vox Media’s Brand Council. When she isn’t working, Soo enjoys spending time with her family and supporting environmental causes.