Presented by TikTok in partnership with #SeeHer

Think Like a Marketer, Act Like a TikTok Creator

Mar 16, 2021

3:30pm – 4:00pm CT

TikTok is ushering in a new age of entertainment, where everyone has the tools to create, connect and capture the world’s attention. This isn't about 'likes', FOMO, or portraying perfect versions of ourselves. It's about connecting through stories that are rooted in authenticity. And brands are invited.
This panel will explore how TikTok has empowered brands to think outside of the box to grow their businesses in this new age of advertising and entertainment. Attendees will leave this session with a strong understanding of what it means to “make TikToks, not ads” and how to show up authentically and develop a passionate, devoted, loyal audience of fans.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jill Abbott

Pepsico - Gatorade

Alycia Mason


Katie Soo

HBO Max (WarnerMedia)

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