photo of Lenzo Yoon

Lenzo Yoon

Big Hit Entertainment

Lenzo Yoon was appointed as Global CEO in May, 2020, placing him at the head of Big Hit Entertainment’s Korean and international businesses. Global CEO has oversight of the company’s entire business realms including performance and multimedia content, IP and platform businesses, focusing on developing high value-added products, contents and services.

Yoon has taken part in laying the fundamental foundations of the company since joining Big Hit as the head of strategic planning in 2010. With Chairman Bang, he established “Music & Artist for Healing” as Big Hit’s mission and closely studied both the artist and the “fan”, the company's core customers. Yoon predicted the importance that in-house content would have for the idol industry, giving rise to the “original content” that is credited as one of the factors behind the success of global superstars BTS.

After joining Big Hit, Global CEO Yoon began managing the company’s creator organization to enhance his understanding of the music industry, taking an active role in Big Hit’s business after adding the role of head of business operations in 2011.

Global CEO Yoon plans to drive Big Hit’s continuous growth by expanding the company's performance, IP and platform businesses into the global market including Korea, North America and Japan and strengthening synergies between business realms. The company’s U.S. subsidiary Big Hit America will serve as the forward base for building partnerships with top international companies and engaging in strong localization efforts. Big Hit will focus on enhancing content quality, innovating the delivery of top content, and strengthening its global network to further implement Big Hit’s core value of providing new lifestyle experiences to customers.

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Events featuring Lenzo Yoon
Mar 16, 2021
3:30pm — 4:00pm
Events featuring Lenzo Yoon
Mar 16, 2021
3:30pm — 4:00pm