Grammy-nominated group BTS continues to take the world by the storm with records that are preceded by “first” and “best”. Lenzo Yoon is the Global CEO of BTS’ label Big Hit Entertainment (hereafter referred to as Big Hit). He is the leading figure in the success of BTS and the growth of Big Hit. He and Chairman & CEO Bang Si-Hyuk have taken part in the entire journey of BTS, including the debut planning stage. During this session, Lenzo Yoon explains how Big Hit was able to see what comes next as well as prepare for the future at every critical juncture, and share Big Hit's past, present and tomorrow. Lenzo Yoon presents prospects and insights on the future of the K-pop industry and, furthermore, on the future of the global entertainment industry.