Baiju is one of the founders of Accenture Interactive and pairs his role as Global Design Experience Lead with responsibility for Accenture Interactive’s growth and innovation strategy. Recognizing the rising importance of design to business and society, he conceived and led the acquisition of Fjord, placing design firmly at the heart of Accenture Interactive.
Through his career, Baiju has traversed technology innovation, business strategy and venturing, marketing, and design. While seemingly divergent, Baiju is passionate about the need to bring these disciplines together in order to unleash disruptive strategies, rally organizational change and deliver innovative ways to delight customers. He works across industries to reimagine and shape some of the top brands’ strategies and new service offerings.
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