Politics x Design: How the Biden-Harris Creative Team Won the Election

Mar 16, 2021

10:15am – 11:10am CT

Come join us as Robyn Kanner and Carahna Magwood (Senior Creative Advisor and Deputy Creative Director of the Biden-Harris campaign, respectively) chat about what it took to remotely elect Joe Biden and Kamala Harris against an incumbent president, during a pandemic, in a deeply divided time in our country. We'll chat about our journeys from the primaries to the general and what's next, as Kanner launches a new design studio (Studio Gradients) with former Biden-Harris teammates and Magwood leads creative at the White House. With special guest, typeface designer Jonathan Hoefler, who guided the typography system for the campaign and the final Biden-Harris logo.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jonathan Hoefler
Jonathan Hoefler

Hoelfer & Co

photo of Robyn Kanner
Robyn Kanner

Studio Gradients

photo of Carahna Magwood
Carahna Magwood

The White House

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