Life is 3D, Media Needs to Follow Suit

Date TBA
Life is 3D, Media Needs to Follow Suit

The New York Times R&D team has a history of developing technologies that have the potential to revolutionize the way we create and experience journalism and advertising. From a sea of potential new ideas and innovations, the organization seeks out and partners with some of the biggest players in tech to bring concepts to existing and potential audiences.

The era of experiencing virtual worlds at a life-sized scale feels inevitable, with enormous power to change the way we experience media, but in what forms, how much and when is still in question.

Join the New York Times head of R&D Marc Lavallee, Head Of Advertising Seb Tomich, and other industry experts, as they showcase behind-the-scenes experiments on how the New York Times is preparing a virtual future, and how they've worked with world class partners along the way.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Event Type: Session