2021 is bringing a new focus on the importance of user privacy, with consumers becoming more and more wary of signing their data away to third parties. This shift has created new and innovative practices that work with consumers rather than insidiously against them. Angela Benton, CEO and Founder of ethical data collection company Streamlytics, talks about companies going far and beyond the basic monetization model and how doing so can create insight that is extremely valuable to brands in the new year.