Newsletters: The New Flagship Media Product
In the past, media newsletters had a simple purpose: aggregate stories and drive traffic to the website. Now, they are increasingly standalone and even flagship products, driving revenue for both companies and writers striking out on their own, using services like Substack to build a loyal audience based around their newsletter output. In the newsletter space, legacy media and independent creators are learning from one another, feeding off each other's tactics, and finding success and revenue despite the struggles of the industry. This panel explores that trend through the perspectives of startup, legacy, tech, and ad/sales speakers.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.