The global athletic footwear market is a $70 billion dollar industry yet women of color are disproportionately represented within the design teams behind the product. Brands have an opportunity to play a more active role in the education & development of the consumers that make up the majority of their marketing plans, ensuring that their future workforces are more representative of the people they serve. adidas s.E.E.D. (school for experiential education in design) lives at the intersection of business and education. By investing in creators who have historically faced many barriers to entry and keeping them at the center s.E.E.D. Is transforming the way the industry looks, feels and operates.