The Creator at the Center

Mar 16, 2021

10:15am – 11:10am CT

The global athletic footwear market is a $70 billion dollar industry yet women of color are disproportionately represented within the design teams behind the product. Brands have an opportunity to play a more active role in the education & development of the consumers that make up the majority of their marketing plans, ensuring that their future workforces are more representative of the people they serve. adidas s.E.E.D. (school for experiential education in design) lives at the intersection of business and education. By investing in creators who have historically faced many barriers to entry and keeping them at the center s.E.E.D. Is transforming the way the industry looks, feels and operates.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jazerai Allen Lord
Jazerai Allen Lord

True to Size

photo of Liz Connelly
Liz Connelly

Liz Connelly LLC

photo of D'Wayne Edwards
D'Wayne Edwards

PLC Detroit

photo of Cheresse Thornhill
Cheresse Thornhill

No Shoes Creative LLC

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge