Presented by Real Chemistry

How a Video Game Changed How We Talk to Patients

Mar 17, 2021

12:30pm – 1:00pm CT

All brands grapple with hard-to-reach consumers. When one biotech company learned that a particular group of patients wasn’t engaging in traditional channels, the need for a new approach was clear. Join Genentech on their journey to create one of the most radical brand experiences in healthcare - the first Esports tournament for people living with rare disease, specifically hemophilia.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Patty Huang
photo of Petra Szatmari
photo of Justin Willman
Justin Willman


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