presented by Real Chemistry

How a Video Game Changed How We Talk to Patients

Date TBA


Patty Huang


Petra Szatmari


All brands grapple with hard-to-reach consumers. When one biotech company learned that a particular group of patients wasn’t engaging in traditional channels, the need for a new approach was clear. Join Genentech on their journey to create one of the most radical brand experiences in healthcare - the first Esports tournament for people living with rare disease, specifically hemophilia.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session