Presented by Real Chemistry

How a Video Game Changed How We Talk to Patients

Mar 17, 2021

12:30pm – 1:00pm CT

All brands grapple with hard-to-reach consumers. When one biotech company learned that a particular group of patients wasn’t engaging in traditional channels, the need for a new approach was clear. Join Genentech on their journey to create one of the most radical brand experiences in healthcare - the first Esports tournament for people living with rare disease, specifically hemophilia.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Justin Willman


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