#RealChemistry

Presented by Real Chemistry

How a Video Game Changed How We Talk to Patients

All brands grapple with hard-to-reach consumers. When one biotech company learned that a particular group of patients wasn’t engaging in traditional channels, the need for a new approach was clear. Join Genentech on their journey to create one of the most radical brand experiences in healthcare - the first Esports tournament for people living with rare disease, specifically hemophilia.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Justin Willman

Self-Employed

Details

Primary Entry:
Music Badge
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Format:

Panel

Type:

Session

Track:

An Uncharted Future

Level:

Intermediate