From Flash microsites to immersive virtual worlds, Wesley ter Haar has seen it all since founding MediaMonks 20 years ago. Now, he calls for a "second reawakening of digital”—a new era of insight-driven, tactile and meaningful digital experiences both online and off. Today, ter Haar will discuss the historic disconnect between digital storytelling that moves hearts and the results brands need to move the needle, advocating for a new creative culture that strikes a balance between data and creativity. Delving into how brands and their partners can personalize in meaningful ways and better serve distinct audiences across channels, ter Haar will map out the actions necessary to build content that not only converts, but builds brand equity within a profoundly disruptive digital landscape.