presented by P&G

Creativity that Leads to Change

Date TBA

The last year has brought clarity to what matters. The role of brands and companies has been forever disrupted and advertisers have a responsibility to step up. It is clear that one of the most powerful tools we have is creativity. These well-recognized advertising and creative leaders will discuss the moments of truth on their journeys that led to powerful creative work which has sparked conversations, built empathy and started to drive change. This behind-the-scenes look will inspire companies to take action in harnessing the unique power of creativity to make a difference.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Advanced