Changing of the Guard in Sports Media

Sports have changed and the conventional wisdom that applied for decades has been thrown out the window. At the center of this evolution is an emphasis on highlights, the importance of character/athlete-development and storytelling, and the need to use platforms and voices that resonate with the under-35 audience. Are you equipped to navigate the new landscape and beyond? This session with Overtime’s Chief Revenue Officer Rich Calacci, Snap’s Chief Marketing Officer Kenny Mitchell, Co-Founder and Managing Partner at Imagination Capital Rachel Lam, and Quicken Loans & Rocket Mortage’s Chief Marketing Officer Casey Hurbis, will dive into the reality of today’s fandom and consumption habits to shed light on what brands need to do to stay relevant with today’s modern sports fans.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Rich Calacci


Casey Hurbis

Quicken Loans

Rachel Lam

Imagination Capital

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