The WNBA Playbook For How to Lead a Movement

Mar 16, 2021

10:15am – 11:10am CT

We are in a moment of racial reckoning. And the WNBA has been best positioned to navigate the sensitivities of this moment because they have been here before. In fact, the WNBA’s very existence is political. Women playing professional basketball and demanding equitable investment and working conditions is protest. And so the organization has the audacity to lead a contemporary cultural movement, because of its Blackness and intersectional collectivism, and the unprecedented commodification of its advocacy. Explore in this discussion how the WNBA is a direct challenge to outdated marketing logic that sees outspoken athletes as a brand liability, and how their vocal, clear, and unyielding game plan has given activism a path to follow.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Sue Bird
Sue Bird


photo of Lindsay Kagawa Colas
photo of Amira Rose Davis
Amira Rose Davis

Penn State University

photo of Nefertiti Walker
Nefertiti Walker

University of Massachusetts Amherst

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