Creating Organic Buzz in a Socially Distant World
In a time of COVID-19, artists have had to adapt to creating buzz and fan engagement from the road to at home. While artists have faced a number of challenges, this time has presented new ways to connect with fans authentically. Speakers will discuss concrete ways artists can organically tell their stories and grow their audiences in a socially distant setting. They’ll walk through recent innovations and findings in technology and digital marketing to take music releases to a new level.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.