Creating Organic Buzz in a Socially Distant World

Mar 16, 2021

10:15am – 11:10am CT

In a time of COVID-19, artists have had to adapt to creating buzz and fan engagement from the road to at home. While artists have faced a number of challenges, this time has presented new ways to connect with fans authentically. Speakers will discuss concrete ways artists can organically tell their stories and grow their audiences in a socially distant setting. They’ll walk through recent innovations and findings in technology and digital marketing to take music releases to a new level.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Mike Baldo

Wayward Creative

Francesca Caldara

Unified Music Group

Details

Primary Entry:
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Connection in Disconnection

Level:

Intermediate