Every Company Needs to Become a Software Company

Mar 16, 2021

10:30am – 11:00am CT

By making digital business a necessity, the pandemic gave us final proof that every company must become a software company in order to survive. That’s every company, from Ford to Starbucks, and not just digital, but a software company, whose leaders turn to their developers for strategic direction. Instead of envying the nimble innovation machines of Silicon Valley, any company can learn how to become one by tapping the power of software, unleashing the creativity of their developers, and bridging the divide between their technical people and their business leaders. Author and Twilio CEO and Cofounder, Jeff Lawson and Amazon.com VP & CTO, Werner Vogels, will explore how our current crisis will accelerate this trend and provide a playbook for companies on how to run a company using the methodologies of Silicon Valley disruptors.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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